Redesigning InfinityLearn - Removing clutter to focus on learning.

Students came to learn. They left paralysed by choice.

Students came to learn. They left paralysed by choice.

Setting the scene

A product manager from InfinityLearn brought me in for 3 months to solve 3 critical problems in the product:

low free user engagement,
poor self enrolment &
poor course completion rates.

A product manager from InfinityLearn brought me in for 3 months to solve 3 critical problems in the product:

low free user engagement,
poor self enrolment &
poor course completion rates.

Project constraints

Insights from sales and support teams replaced lengthy research cycles.
Built on proven patterns instead of experimenting with new interactions.
Created a foundational design system while shipping (components work across web, mobile, tablet).
Designed within engineering constraints to ensure everything could actually ship.

Insights from sales and support teams replaced lengthy research cycles.
Built on proven patterns instead of experimenting with new interactions.
Created a foundational design system while shipping (components work across web, mobile, tablet).
Designed within engineering constraints to ensure everything could actually ship.

Design philosophy

“Sometimes the best design decision is what you remove, not what you add”

What it looked like

before the redesigned?

What it looked like before the redesigned?

Problem 1

Improving free user engagement

Problem

Free users were sampling content but not sticking - just 10% took meaningful actions (industry average: 18%) while

1% retention (industry average: 3%)

Free users were sampling content but not sticking - just 10% took meaningful actions (industry average: 18%) while

1% retention (industry average: 3%)

The discovery

Learning material for same topic scattered across multiple sections, forcing context-switching

Students first encountered empty sections, eroding trust in the platform

No clear starting point - All information and actions presented at once

Abrupt dead ends forced students to figure out next steps alone

Poor search and navigation made the app feel cumbersome

How we solved these problems...

Simplifying decision making

Restructured the IA:
- Most valuable actions first.
- Ensured sections visible at first fold always had content.
- Linear user flows to reduce cognitive load and decision paralysis
Unified categorisation of content across all sections: Subject → Topic → Concept.
Introduced universal search: Find right content from anywhere.

Restructured the IA:
- Most valuable actions first.
- Ensured sections visible at first fold always had content.
- Linear user flows to reduce cognitive load and decision paralysis
Unified categorisation of content across all sections: Subject → Topic → Concept.
Introduced universal search: Find right content from anywhere.

Serving the right content

Unified scattered content accessible from a singular place.
Personalised learning experience based on students past actions.
Introduced smart playlists: Curated content for challenging topics.

Unified scattered content accessible from a singular place.
Personalised learning experience based on students past actions.
Introduced smart playlists: Curated content for challenging topics.

Behavioural Hooks

Short quizzes after classes - success creates positive reinforcement loop.
Students feel progress = perceive value =
more engagement
Gamified waiting times reduce live session drop-offs

Short quizzes after classes - success creates positive reinforcement loop.
Students feel progress = perceive value = more engagement
Gamified waiting times reduce live session drop-offs

Short quizzes after classes - success creates positive reinforcement loop.
Students feel progress = perceive value = more engagement
Gamified waiting times reduce live session drop-offs

Problem 2

Streamlining self enrollment

Problem

Parents wanted to buy courses for their kids but couldn't complete purchases without calling sales - an expensive dependency that created bottlenecks and lost leads.

The discovery

Unable to preview the course beforehand, parents hesitated to buy.

Course details, structure, and topics mixed in blog-like walls of text - parents couldn't extract what mattered.

Multiple decisions crammed in a single step; parents were paralysed by fear of making a mistake.

Pricing lacked transparency - parents constantly asked for cost breakdowns.

How we solved these problems...

Build Trust Before Payment

Introduced video preview explaining course structure
Allowed sampling recorded classes before purchasing.
Added student testimonials and teacher credentials.

Introduced video preview explaining course structure
Allowed sampling recorded classes before purchasing.
Added student testimonials and teacher credentials.

Simplify the Information

Restructured and chunked content into scannable sections
Redesigned pricing tables for transparency with clear breakdown of what's included.

Restructured and chunked content into scannable sections
Redesigned pricing tables for transparency with clear breakdown of what's included.

Reduce Decision Load

Split checkout journey into single-decision steps
One choice at a time: course → batch→ payment

Split checkout journey into single-decision steps
One choice at a time: course → batch→ payment

Problem 3

Improving course completion rates

Problem

Students who missed 40% of their activities never returned - and the app made it easy to miss them.

The discovery

Students couldn’t see the upcoming activities making it impossible to plan ahead.

Poor IA made daily and past activities hard to find.

Missed activities were never recovered - students just moved on

Paid course content mixed with free sessions, causing confusion

Finding specific content for revision was painful.

One-size-fits-all experience ignored different learning paces

No insights on which topics needed revision - students flew blind.

How we solved these problems...

Remove distractions

Stripped all non-essential content from enrolled student view.

Stripped all non-essential content from enrolled student view.

Focus on Daily Activities

Redesigned IA with daily activities as the core.
Calendar view for past, present, and future activities.
Elevated visibility for missed activities for easy recovery.

Redesigned IA with daily activities as the core.
Calendar view for past, present, and future activities.
Elevated visibility for missed activities for easy recovery.

Create clear structure

Re-organised entire content based on subject → topic for easy searchability.
Introduced time based view of content for students to easily go back to lessons of the past.

Re-organised entire content based on subject → topic for easy searchability.
Introduced time based view of content for students to easily go back to lessons of the past.

Personalize the Journey

Performance-based insights showing which topics need revision & extra attention

Performance-based insights showing which topics need revision & extra attention

Learnings & reflection

Design has limits

For Tier 2/3 city parents, no amount of UX polish removes the need for human reassurance on big purchases. We reduced support burden but couldn't eliminate burden on sales team.

Design has limits

For Tier 2/3 city parents, no amount of UX polish removes the need for human reassurance on big purchases. We reduced support burden but couldn't eliminate burden on sales team.

Data isn't enough

Performance insights show struggling students where they're weak, but can't fix it. They need remedial content, not just awareness.

Data isn't enough

Performance insights show struggling students where they're weak, but can't fix it. They need remedial content, not just awareness.

Redesigning InfinityLearn - Removing clutter to focus on learning.